If you work in marketing and feel like the ground is shifting under your feet, this episode is for you.
In this episode of The Marketing Intervention, Jacinta answers a question from a listener who is watching teams shrink, roles disappear, and AI tools take over work that used to be handled by people.
Job listings feel impossible. Expectations keep rising. And everywhere you look, there is a growing sense that the rules of marketing careers are changing faster than anyone will admit.
The question is simple, but uncomfortable: is marketing still a viable career, or is AI quietly replacing it?
Jacinta unpacks what is actually happening behind the scenes, why some roles are disappearing while others are becoming more valuable, and what this moment really means for anyone building a career in marketing right now.
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