Vino By The Sea had a clear sense of place and a loyal local following. What it lacked was a marketing presence built to match. Content was inconsistent, there was no unified strategy across channels, and the brand did not have a regular voice in the community. To grow its reach and deepen local connection, the brand needed a partner to handle creative and marketing end to end.
background:
The Challenge:
Solution:
- Developing an integrated marketing strategy tied to seasonal moments, local events, and the rhythm of Rockaway life.
- Designing brand collateral including magazine ads, posters, and business cards that reflect the coastal personality of the brand.
- Launching a newsletter that gives subscribers a reason to open, featuring wine picks, seasonal content, and shop updates.
- Producing blog content that gives Vino By The Sea a consistent editorial voice beyond the transaction.
- Managing Instagram with a content approach that feels native to both the wine world and the Rockaway community.
- Writing and designing the Drink Better column, a recurring print feature that positions the brand as a trusted local voice on wine.
Key wins included:
During discovery we identified one central insight. The brand needed marketing that felt native to Rockaway while building real recognition over time. Consistency, voice, and local relevance were the priority.
The Result:
Vino By The Sea now has a marketing presence that matches the quality of what they pour. The brand shows up consistently across print, email, and social. The Drink Better column has become a signature touchpoint. The newsletter keeps the community connected. And the overall presence reinforces Vino By The Sea as Rockaway's go-to wine destination.
