Naomi Dewey, owner of Trusted Legal, was looking for a website that would reflect the firm’s personalized approach to legal services. Trusted Legal prides itself on being modern and approachable. However, their old website lacked personality and didn’t effectively communicate their value, making it hard to stand out in a competitive industry.
background:
The Challenge:
Trusted Legal’s previous website lacked the personality and SEO optimization necessary to engage potential clients and highlight their modern approach. The website was generic and didn’t differentiate Trusted Legal from traditional law firms. Additionally, it didn’t perform well in search engine rankings, limiting their online visibility.
Solution:
We developed a brand strategy that positioned Trusted Legal as a modern, client-focused law firm. The strategy highlighted the firm’s personalized service, their ability to deliver results, and their approachable style.
brand strategy:
We crafted a fresh brand identity. This included a new logo, a contemporary color palette, and visual elements that reflect the firm’s personality—modern, accessible, and client-centered.
Brand Identity:
The new website copy emphasized that the firm offers personalized, approachable legal services, setting them apart from more traditional firms.
Copywriting:
We designed and developed a user-friendly, visually appealing website that embodies Trusted Legal’s brand identity. The site was optimized for SEO to improve their search engine visibility and drive more qualified traffic.
Website Development:
The Result:
Naomi is thrilled with the results of her new website, which now truly reflects Trusted Legal’s unique value proposition. The new site has injected personality into the brand while maintaining a professional tone, and since launching, Trusted Legal has been able to continue building strong momentum in their business. Additionally, the improved SEO optimization has boosted their online visibility, helping them attract more clients.
after
before
- COLOR STORY
- COPYWRITING
- BRAND IMAGERY
- SEO OPTIMIZATION
- WEBSITE STRATEGY
- WEBSITE DESIGN
- GOOGLE ANALYTICS
- LAUNCH GRAPHICS
- BLOG INTEGRATION
- BOOKING INTEGRATION
- EMAIL INTEGRATION
- CALENDAR INTEGRATION
What We Worked On:
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Reviews
"It has been such a pleasure working with you and your team, Jacinta. You have built us a great website and your business model is inspirational.
