Rebecca Glick Ceramics
Rebecca Glick Ceramics is a luxury pottery brand focused on bringing joy into the home through thoughtfully made, everyday objects. Rebecca came to SoCircle with a clear creative vision and a desire to turn her passion for ceramics into a cohesive, elevated brand and ecommerce business.
THE LAUNCH Playbook
Rebecca is a former teacher who transitioned into ceramics after discovering a deep love for working with clay. What began as a creative outlet evolved into a calling to build a brand centered on craftsmanship, intention, and beauty in daily rituals. Her work is rooted in the belief that everyday objects should feel special and personal, not mass produced or disposable.
While Rebecca had strong creative instincts and a growing body of work, she needed support translating that vision into a polished brand and a professional online store that could support long term growth. She wanted the brand to feel luxurious but approachable, artistic yet functional, and aligned with the joy her ceramics bring into people’s homes.
background:
The Challenge:
Rebecca needed clarity and structure to move from maker to brand owner. She did not yet have a defined brand strategy, visual identity, or ecommerce platform that reflected the level of care and craftsmanship behind her work.
The challenge was to build a brand that felt elevated without feeling inaccessible, and to create an online shopping experience that honored the handmade nature of her ceramics while supporting a scalable business model.
Solution:
We led Rebecca through our comprehensive brand strategy process, going deep into the foundation of her business before moving into design and development.
- Defining Rebecca’s brand strategy including mission, vision, brand positioning, ideal customer profiles, key differentiators, SWOT analysis, and competitive landscape
- Developing a cohesive visual identity including logo design, color palette, typography, and overall brand vibe
- Directing and producing a professional photo shoot through our in house photographer to capture the warmth, texture, and artistry of the ceramics
- Designing and developing a custom Shopify website for Rebecca Glick Ceramics that balances luxury, simplicity, and ease of use
- Writing website copy that communicates the brand story and the joy of everyday ceramics while supporting conversion
- Creating a seamless ecommerce experience that allows customers to explore collections and shop with confidence
Key wins included:
The Result:
Rebecca Glick Ceramics now has a fully realized brand and Shopify website that brings her vision to life. The brand feels intentional, elevated, and aligned with the craftsmanship behind the work.
Rebecca is positioned not just as a ceramic artist, but as the founder of a luxury home goods brand with a clear point of view. The platform supports growth, sales, and brand recognition while staying true to the joy and beauty at the heart of her work.
