Pyatt Group LLC
The Pyatt Group, based out of Baltimore, specializes in strategic communications, planning, and management, offering tailored solutions for their clients' unique challenges. They focus on delivering impactful communication strategies and efficient planning to drive success in various organizational settings.
THE LAUNCH Playbook
Vanessa Pyatt founded Pyatt Group, a company deeply rooted in its community, dedicated to respecting the vision, goals, and aspirations of both clients and the surrounding community. Celebrating a decade of success, Vanessa sought to rejuvenate Pyatt Group's online presence to better reflect their significant community engagement and advocacy work.
background:
The Challenge:
Despite their success and community impact, Pyatt Group's existing website and brand identity did not fully convey the essence of their work or their role as community partners and advocates. The challenge was to refresh their branding and develop a new website that would portray the company as both professional and deeply committed to community engagement, aligning with their celebration of ten years in business.
Solution:
Our team began with an in-depth strategy session to align the branding refresh with Pyatt Group’s core values and mission. Understanding the essence of their community work was crucial for developing a coherent brand identity that would appeal to both stakeholders and the broader Baltimore community.
brand strategy:
The introduction of rich earth tones, like burgundy and moss, into the brand’s color palette was chosen to reflect Pyatt Group’s deep-rooted connection to the community and its growth-oriented approach. An updated font kit was selected to enhance readability and convey a blend of professionalism and approachability, critical for community engagement.
Brand Identity:
To complement the visual brand refresh, we provided comprehensive copywriting services tailored to communicate Pyatt Group's community impact clearly and compellingly. We crafted engaging, authentic content that captures the company's voice and the passion they bring to their projects. This included rewriting website content, creating impactful project descriptions, and articulating their community involvement and advocacy efforts in a way that resonates with site visitors.
Copywriting:
The redesigned website is both sleek and functional, designed to effectively showcase Pyatt Group’s extensive work and community engagement. With a focus on user experience, the site features streamlined navigation, a dedicated community impact page, and an updated news section to keep the community informed of ongoing and future initiatives.
Website Development:
The Result:
With a refreshed brand identity, compelling copy, and website, Pyatt Group now more accurately reflects the significance of their work and their dedication to the Baltimore community. The new website not only enhances their professional image but also serves as a vital platform for community engagement and advocacy. This comprehensive brand overhaul has helped Pyatt Group solidify their reputation as impactful community leaders and has set them up for continued success and connectivity with their audience. They've also booked a whopping 15 projects just 2 months after their new website launched!
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Reviews
It feels fresh, contemporary, and attractive and really stands out from my competitors' websites. I think it’s a winner.
