Ikiya launched her business during Covid, when couples were reimagining what weddings could look like. She quickly found success, but her DIY website didn’t match the polish of the events she was producing. As the business grew, she also wanted to position herself for long-term sustainability with a brand that reflected her expertise and created room to scale.
background:
The Challenge:
While her work was elevated, her brand presence was not. The existing site looked homemade, and it didn’t communicate the level of care, detail, and professionalism that couples experienced once they worked with her. She also lacked a scalable model for serving more clients without overextending herself, and her pricing structure needed to reflect the true value of her services.
Solution:
Our strategy sessions uncovered a few key challenges holding Ikiya back. Because her weddings are so high touch, she only had capacity to take on twelve per year. That limited both her income and her ability to grow. While she was attracting qualified inquiries, she had no way to capture or nurture softer leads who weren’t ready to commit yet. And our competitive analysis revealed that she was significantly underpriced for her target market, which made it harder to position herself as the luxury planner she truly is.
We addressed those gaps by reshaping her service model, rethinking her pricing, and creating a brand experience that reflects both her elegance and her love of storybook romance.
brand strategy:
KEY WINS:
- Adding a “wedding planner on demand” service, which gave Ikiya a scalable revenue stream without adding to her workload.
- Designing a lead magnet featuring top intimate wedding venues in her service areas, paired with an email nurture sequence to turn soft leads into future clients. This also became a tool for her on-demand clients.
- Conducting competitive analysis and reworking her pricing to match her expertise and align with the luxury audience she serves.
- Creating a refined brand identity and logo with luxury elements and subtle nods to Cinderella, combining elegant script fonts with custom illustrations to bring her storybook vision to life.
- Designing a polished website that balances elegance with intimacy, positioning her as the go-to planner for couples who want weddings that are both small and sophisticated.
The Result:
Intimate Occasions by Ikiya now presents with the same polish as the weddings she plans. Couples immediately see the value of her services, and inquiries come in with stronger alignment. The new service and pricing model give her more room to grow without burning out, while the lead magnet helps her consistently attract the right kind of clients.
after
before
Reviews
“I had been waiting since 2023 to work with SoCircle, and it was worth the wait. I wasn’t sure what I wanted or how to tell my brand story, but they helped me get clear by bringing fresh ideas to the table and guiding me through the process. The team captured my business perfectly and created a one-of-a-kind website that truly feels like me. Their process is seamless, every detail is handled, and it’s all led by an amazing team of badass women. I couldn’t recommend them enough.”
