FMS Advisory
At FMS Advisory, we are on a mission to empower women entrepreneurs to boost profits, make smart financial decisions, and build wealth. We go beyond simply crunching numbers, guiding our clients through a strategic journey towards Tax Wellness.
THE LAUNCH Playbook
visit website
After a successful career at KPMG and Deloitte, Festina launched FMS Advisory, a virtual CFO practice offering top-tier financial strategies to growing businesses. Despite her impressive background, her brand identity didn’t capture her unique value. The logo lacked distinctiveness, making it hard to stand out in the crowded market, and she struggled to clearly communicate her mission and vision.
background:
The Challenge:
Festina had a brand identity that fell short of conveying the high-caliber services she provides. The existing logo and brand elements were generic, making it difficult for her to differentiate herself from competitors. Additionally, her messaging wasn't effectively articulating her mission, leaving potential clients unclear about the benefits of partnering with FMS Advisory.
Solution:
We explored Festina's mission, vision, and values to create a compelling brand strategy. Through competitor research and defining a clear Ideal Client Avatar (ICA), we helped her better articulate her value and services.
brand strategy:
We crafted a distinctive brand identity that reflects Festina's professionalism, expertise, and the high value she brings to her clients. The new logo, color palette, and visual elements were designed to stand out in the market, conveying trust and excellence.
Brand Identity:
We designed and built a modern, user-friendly website that showcases Festina's services and expertise. The website not only reflects the new brand identity but also serves as a powerful tool for converting leads.
Website Development:
We developed sharp, focused messaging that clearly communicates Festina's unique value proposition. This new messaging was infused throughout her website and marketing materials, ensuring potential clients understand exactly why FMS Advisory is the right choice.
COPYWRITING:
The Result:
Within the first three months of launching her new website, Festina saw a 45% increase in bookings. The distinct branding and clear messaging have significantly enhanced her ability to stand out in the market, attract the right clients, and grow her business. Additionally, Festina has successfully grown her personal brand and secured speaking engagements. She continues to work with our team to support her ongoing marketing efforts, including social media management, email marketing, blog writing, and SEO.
after
before
Reviws
"SoCircle has become a dedicated marketing partner committed to the success of my business. They excel in every aspect, from brainstorming creative ideas to strategizing and executing flawlessly. They've been instrumental in helping me with branding, web design, product launch, email funnels, and social media marketing."
