Autumn & Joy needed a visual identity that reflected the feeling behind the product. The candles are meant to slow you down, ground you, and create space for calm. The brand required a look and feel that felt elevated and intentional without becoming cold or overly polished. It needed to work across product packaging, digital touchpoints, and lifestyle imagery while remaining warm and human.
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The Challenge:
The challenge was to create a brand that balanced softness with sophistication. The identity needed to feel luxurious but approachable, feminine but grounded, and aspirational without being out of reach. The visuals had to support a growing product line and communicate self care as a daily ritual rather than a trend.
Solutions:
- Designing a refined logo system that feels elegant and timeless, with subtle character and restraint.
- Developing a warm, muted color palette inspired by natural tones and softness, designed to feel calming across packaging and digital use.
- Establishing a visual direction centered on touch, texture, and quiet moments, reinforcing self care as a sensory experience.
- Creating a flexible brand system that supports candles, lifestyle photography, and future product extensions without losing cohesion.
- Balancing modern typography with gentle curves and spacing to reflect both clarity and calm.
Key wins included:
During discovery, one insight shaped the work. Autumn & Joy was not about seasonal aesthetics or novelty. It was about creating a sense of presence and ease that customers could return to again and again.
The Result:
Autumn & Joy launched with a brand identity that feels intentional, comforting, and elevated. The visual system communicates the experience of the product before it is ever lit. The brand now has a cohesive foundation that supports growth while staying true to its core promise of everyday self care and quiet joy.
