When ARIA NOVA first came to us, they had expertise in spades but only a bare-bones website to show for it. It was generic, interchangeable, and didn’t reflect the caliber of their consulting work. Nothing signaled the precision, depth, or unique perspective they brought to clients.
background:
The Challenge:
ARIA NOVA’s primary challenge was that their existing website lacked the clarity and structure needed to effectively communicate their value. As a result, potential clients struggled to understand the full breadth of ARIA NOVA’s services and the unique, high-end consulting approach they offered. Additionally, the brand image didn’t align with the sophisticated and professional feel they wanted to convey, making it difficult to resonate with their ideal audience.
Solution:
Through in-depth discovery sessions, we clarified their unique selling points and established a brand foundation that would attract clients looking for customized, high-end consulting services.
brand strategy:
With a goal to create a sophisticated, professional identity, we designed a visual brand that exuded trust and expertise. The visual language was crafted to convey exclusivity and a high-end feel, which reinforced ARIA NOVA’s positioning in the consulting space.
Brand Identity:
For the copy, we emphasized ARIA NOVA’s bespoke approach and deep expertise, using a professional yet approachable tone.
Copywriting:
The new website includes an intuitive structure that guides users through their service offerings and allows them to easily understand the tailored nature of ARIA NOVA’s solutions.
Website Development:
The Result:
The transformation gave ARIA NOVA the platform they needed to launch and grow. As a result, prospects quickly understood what set them apart, which made conversations sharper and more productive. In turn, the brand began to carry the same sophistication as the consulting work itself, making premium pricing easier to defend. Finally, the website established a structure they could grow into, including the later launch of their signature Daily Digest, which now sits at the center of their thought leadership strategy.
Reviews
“We selected SoCircle through a competitive review for a corporate rebrand and website redesign in 2023. Two years later, they sit at the center of our communications and marketing, from strategy through execution. They are reliable, they are accountable, and their output is superlative. The team is a joy to work with, and Jacinta is an excellent strategist and thought partner. We trust them, and they have earned that trust, which as a founder means the world. Partnering with SoCircle has been one of the best decisions we have made as a business.”
