If you’ve ever watched new subscribers roll in while existing customers quietly slip out the back door, this episode will hit home.
In this episode of The Marketing Intervention, Jacinta answers a question from Brittany, founder of Sol & Sonder, a self-care subscription box based in Los Angeles.
Acquisition has never been Brittany’s problem. Tiktok ads perform, influencers bring steady traffic, and the brand gets strong seasonal bumps. But churn is draining growth. Customers love the first box or two, then disappear, and Brittany wants to know how to reduce churn without relying on endless discounts.
Jacinta shares why traditional retention tactics fall flat and explores the deeper emotional drivers that keep subscribers engaged long-term. From identity-based retention to creating rituals, community touchpoints, and more intentional onboarding, this episode helps subscription founders build an experience people stay for without racing to the bottom on price.
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