Opening a second location is exciting, but it also raises big questions about how much attention to put on your brand.

In this episode of The Marketing Intervention, Jacinta answers a question from Marcus, founder of a boutique small group fitness studio in Chicago. After selling out his flagship location, Marcus is expanding across town and thinking about franchising in the future. But with new competitors showing up with flashy branding, trendy interiors, and big social media presence, he’s wondering if it’s time for a brand refresh or if that would just pull focus from operations.

Find out when a brand refresh is worth the investment and when it’s just a costly distraction.

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