TCTAC originally existed as a small section inside the larger WE ACT website. As the program expanded, this structure held it back. Community partners could not easily find training or events, information was scattered, and the program did not have a brand identity of its own. To support the scale of their services, TCTAC needed a standalone identity and a website built for clarity, education, and access.
background:
The Challenge:
The old setup did not communicate the scale or purpose of the program. Users could not quickly understand what TCTAC offered or how to get support. The navigation was confusing, messaging was diluted by the larger site, and staff were managing registrations and training access manually. TCTAC needed a platform that could clearly explain its mission, guide users to the right resources, and connect seamlessly to its learning management system.
Solution:
- Creating a distinct brand identity for TCTAC that feels credible and connected to WE ACT while establishing its own presence.
- Rewriting messaging so users can understand the program, its regions, and its services within seconds.
- Designing and developing a dedicated website that organizes resources, trainings, and events in a clear and intuitive structure.
- Integrating the site with the learning management system so users can register, log in, and complete trainings without manual support.
- Building a searchable resource library that is easy for staff to update and easy for users to navigate.
- Creating event and registration flows that simplify participation and reduce internal workload.
Key wins included:
During discovery we identified one central insight. The program needed a digital experience that removed friction for nonprofits rather than adding to it. Clarity, fast access, and clear pathways were the priority.
The Result:
TCTAC now has a dedicated digital home that matches the scale of its mission. Community partners can locate regional support, register for training, access the LMS, and stay connected to upcoming events without confusion. The team benefits from streamlined operations and a platform that can grow with the program. The new site positions TCTAC as a trusted, well organized technical assistance center that nonprofits can rely on for guidance and capacity building.
