Funded under a Biden-Harris clean energy initiative and managed by WE ACT for Environmental Justice, the hub was created from scratch. The goal was clear: build a website that acts as a gateway to clean energy education, support, and actionable resources for communities across Manhattan. Prior to this, there was no unified platform tailored specifically to that audience.
background:
The Challenge:
The challenge was to convert complex, technical content into a simple and accessible sign-up process. Users needed to fill out a form, share info about property type and energy interests, and the system needed to route them to the right support—whether that meant energy efficiency, electrification, workforce training, or solar options. The platform also had to serve a wide range of users: homeowners, tenants, nonprofits, small commercial, and multifamily property managers. The site had to build trust, capture qualified leads, and ensure follow-through without overwhelming users with jargon or friction.
Solution:
- Developed a clean and accessible brand identity that feels community-oriented and trustworthy, signaling this is a helpful resource not a bureaucratic tool.
- Wrote copy that speaks plainly to each user type—homeowners, tenants, nonprofits, property managers—so anyone can understand their path and next step.
- Designed and built a website whose primary action is a streamlined form that users fill out to connect with clean energy support. The form collects property information, utility type, interest areas, and routes users accordingly.
- Integrated the website with client workflows so once a user submits the form, they are connected to specialists or programs without manual bottlenecks.
- Structured the site’s navigation and resource pages so users immediately see the value: “Save money, access upgrades, connect to jobs.”
- Launched multilingual support (English/Spanish) so the hub is accessible to a broader audience across Manhattan.
Key wins included:
We focused on three strategic moves that made the hub functional and user-friendly.
The Result:
The Manhattan Clean Energy Hub now serves as the primary digital entry point for thousands of Manhattan-based users and organizations seeking clean energy support. Users can fill out a single form, get connected to programs, trainings, or incentives, and take steps they previously did not know how to. The platform reduced friction, improved outreach capacity, and positioned the hub as a credible resource in the clean energy space.
