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Fractional CMO Services
Fractional CMO +
Full-Service Marketing
Marketing is not a one person job.
Marketing is not a one person job.
Building a business is hard. Marketing it. Even harder.
Especially these days, when you’re expected to build a brand, publish daily, optimize conversions, track analytics, write emails, plan launches, and somehow also lead the business. And yet most founders still treat it like a solo effort. They piece together contractors. Push decisions downstream and operate without a real strategy.
Our fractional CMO services combine senior marketing leadership with the strategy, systems and creative support needed to keep the work moving. You get a Fractional CMO at the center of the relationship, with the option to plug in the execution team around them based on what your business actually needs.
Let’s skip the part where we sell you the dream....
Let’s skip the part where we sell you the dream...
Marketing strategy plus execution.
A lot of businesses do not need another agency handing them deliverables.
They need someone looking across the entire business, deciding what matters, connecting the dots and making sure the marketing is actually moving in the same direction.
Every ongoing SoCircle engagement starts with senior strategic leadership.
From there, you choose how much of the execution you want us to own.
Need someone to lead your internal team? Start with Strategy.
Need the engine built and managed too? Add Systems.
Want SoCircle functioning as your extended marketing department? Add Storytelling.
Fractional CMO Agency
Built on the SoCircle 3S Method
The strongest marketing does not happen in silos.
Your website affects your funnel. Your positioning affects your content. Your content affects your email. Your SEO affects what people discover. Your campaigns affect what your team needs to build next.
That is why our ongoing engagements are designed as a connected system rather than a collection of disconnected services.
Strategy + Systems + Storytelling = Scale.
STRATEGY
Know what to do and why.
Know what to do and why.
Every SoCircle engagement starts with a fractional chief marketing officer leading the strategy. We look at the whole picture, identify the biggest opportunities, set priorities and make sure the work supports your actual business goals.
This includes positioning, go-to-market strategy, customer acquisition, channel strategy, campaign planning, funnel direction, performance analysis and leadership across your marketing ecosystem.
SYSTEMS
Build the engine behind the strategy.
Build the engine behind the strategy.
Good ideas fall apart without the infrastructure to support them. Systems turns strategy into a repeatable marketing engine through funnels, email, CRM, automation, website optimization, SEO, AEO and the backend processes that keep everything moving.
STORYTELLING
Give people something worth paying attention to.
Give people something worth paying attention to.
Storytelling brings the brand to life across the channels your customers actually experience. Social, content, community, PR, campaigns and paid media all work from the same strategy so the brand feels consistent, recognizable and alive.
Fractional CMO Services and Full Service Marketing
All services follow the SoCircle 3S Method:
Strategy + Systems + Storytelling = Scale.
Strategy
Content
Email Funnel
Reporting
Campaigns
AI Visibility
SEO
Branding
Website
Big decisions deserve experienced marketing leadership. We work directly with you to challenge assumptions, identify opportunities, and make smarter decisions about where your business goes next.
Think of us as your CMO at the leadership table, bringing the perspective, accountability, and strategic direction you need to move with confidence.
Strategy
Fractional CMO +
Full-Service Marketing + Content Production
Fractional CMO +
Full-Service Marketing + Content Production
Consider us your marketing department. Building on the strategy and systems already in place, we bring the creative talent and dedicated support to actively grow your brand's presence and reach.
From social media and content production to paid advertising, PR, and podcast management, our team leads the marketing initiatives that keep your business connected to your customers.
Strategy + Systems + Storytelling
Great marketing needs a strong foundation. We combine senior marketing leadership with the technical expertise to build, connect, and optimize the systems behind your growth.
From websites and landing pages to CRMs, customer funnels, and automations, we make sure your marketing infrastructure works together and supports your business as it scales.
Strategy + Systems
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Frequently Asked Questions
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part-time, at a fraction of the cost of a full-time chief marketing officer. You get executive-level strategy, prioritization, and leadership without adding a six-figure salary to payroll. At SoCircle, your fractional CMO looks across the entire business, decides what matters most, and makes sure every piece of your marketing is moving in the same direction.
04
What’s the difference between a fractional CMO and a marketing agency?
A marketing agency typically executes the work you ask for. A fractional CMO decides what work should happen in the first place. SoCircle does both: every engagement is led by fractional CMO strategy, and you can add our team to build and run the execution, so the people setting the strategy and the people doing the work are never disconnected.
What do your fractional CMO services include?
Every engagement includes senior strategy: positioning, messaging, go-to-market planning, customer acquisition, channel strategy, and regular performance reviews. From there, you choose how much execution you want us to own. Our Strategy tier gives your team direction, Strategy + Systems adds the engine behind it, like funnels, CRM, SEO, and automation, and Strategy + Systems + Storytelling makes SoCircle your full marketing department.
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Is a fractional CMO right for a startup or small business?
Often, yes. Startups and growing brands usually need senior marketing judgment long before they can justify a full-time CMO, and that gap is where expensive mistakes happen. A fractional CMO helps you decide where to invest, what to stop, and how to build marketing that grows with the business instead of starting over every quarter.
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How much do fractional CMO services cost?
Our fractional CMO services start at $5,000 per month for strategic leadership, with higher tiers for founders who want SoCircle to build and run their marketing as well. That’s a fraction of the cost of a full-time CMO, without the recruiting, ramp-up time, or risk of hiring the wrong person. A chemistry call is the fastest way to find the right fit for your business.
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What kinds of businesses do you work with?
We work with founder-led businesses, with deep experience in consumer and lifestyle brands across beauty, wellness, hospitality, real estate, and professional services. Every brand we work with gets the same approach: strategy built on a clear understanding of what makes people choose, trust, and remember a brand.
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Do you only work with businesses in New York?
No. SoCircle is a Brooklyn-based fractional CMO agency, and we work with founders in New York and around the world.
Let’s build the brand your business deserves.
Schedule a chemistry call with our founder and learn how we can turn your business into a brand people obsess over.
Curious what it’s like to work with us?
Real impact.
CLIENT LOVE
“One of the best decisions we have made as a business.”
— WILLIAM T WHITAKER
